Quite often, in the middle of a press briefing on a new CAD software release, I’d hear a musical number from Annie Get Your Gun:
Anything you can do, I can do better;
I can do anything better than you.
No, I’m not hallucinating. Irving Berlin’s words seem to echo the song-and-dance routine at these press events: Autodesk Inventor gives you real-time ray-tracing? So does our product. Solid Edge gives you push-pull editing? Our software does too, and it does it better. And so on.
Last week, when I flew to Waltham, Massachusetts, for a preview of SolidWorks 2013, I, for a change, couldn’t hear the familiar musical number. And it wasn’t because it was drowned out by the cracking of lobster claws during dinner. It was because I genuinely felt that a number of new features debuting in SW2013 sets it apart from its competitors. →']);" class="more-link">Continue reading