RTT, already well-known among automotive manufacturers for its DeltaGen 3D visualization software, is snatching up Los Angeles-based Bunkspeed, another rendering software developer. So why is a company with its own renderer buying another renderer? The answer rests with the different markets the products target. Continue reading
Matthew Gueller chuckled when I asked him if he does rendering, as if to say, “Do you even need to ask?”
Being a professional visualization artist and surface designer, Matthew sees a large chunk of his time consumed by rendering. “Some of the images we have to render — they’re one-to-one ratio, at 72 DPI poster resolution — can take up to 16 hours to finish,” he noted. “Lots of materials involved, large data sets — they’re very CPU-intense.” Continue reading
Bunkspeed is a familiar name to CAD users, especially to small and mid-size design shops and engineering houses. Many routinely use its affordable, easy-to-use rendering package SHOT to turn 3D models into photorealistic images. Previously known as HyperShot, the product was once powered by Luxion’s CPU-driven rendering technology, but in late 2009, it switched to mental images‘ iray engine, a GPU-driven technology. This added in SHOT the options to render on CPU, GPU, or both (hybrid mode). Since mental images is a wholly owned subsidiary of NVIDIA, Bunkspeed also becomes part of the GPU fan club.
Circulating in a different sphere, RTT (Realtime Technology) sells its sophisticated augmented reality solutions the enterprise crowd. The RTT DeltaGen software suite, for instance, comes with the RTT RealView module, which lets automakers visualize and interact with digital prototypes in physical space, using physical navigation devices (such as tablets). This creates a mixed reality environment in which automakers may inspect how a new hood that exists only in the digital realm might look like on a current model. Unlike making such inspections using rendered still images or animation sequences, RTT’s technology allows such studies to take place in real-time with instant feedback based on user interaction.
The matchmaker for RTT and Bunkspeed might have been their mutual commitment to GPU computing, a market led by NVIDIA. Both presented their products at NVIDIA’s headquarter in Santa Clara, California, during the launch of a new line of Fermi-class Quadro cards (Quadro 4000, 5000, 6000, and Quadro Plex 7000). Like Bunkspeed, RTT has recently signed on to license mental images’ rendering technology to power its product line (the agreement was announced in March 2010).
This week, RTT bought a majority stake in Bunkspeed. In the official announcement, RTT’s cofounder and director Ludwig Fuchs said, “Bunkspeed and RTT have each established unique positions within their market segments. While RTT addresses process-oriented 3D visualization solutions for larger corporations, Bunkspeed has established an excellent offering for quick visualization tools at an attractive price point. From a strategic point of view, we see the collaboration with Bunkspeed as a great addition to our portfolio.”
Bunkspeed users need not worry that the product might become inaccessible under the reign of enterprise-focused RTT. “We’re not going to change either company as a result of this acquisition,” said Peter Stevenson, COO of RTT USA. “[Bunkspeed] will continue to function on its own. Day to day, RTT and Bunkspeed will continue down their separate paths, [serving] two different markets.”
In the background, however, RTT and Bunkspeed plan to pool their resources to pursue shared R&D efforts, covering more grounds with less.
“Our software used to be one large master suite, DeltaGen,” noted Stevensen. “We’re breaking it up now into different modules.” One of the latest modules to emerge from RTT is RTT RealFluid, for visualizing computer-aided fluid and flow analysis results within a photo-realistic environment. (One important distinction: RealFluid is not an analysis program like those from MSC Software or ANSYS; it allows you to import your analysis results and CAD geometry into the same package to view it in an interactive environment.)
Today, most renderers are driven by either CPU or GPU, observed Stevensen. “What we would like to do is to include two ore more renderers to allow [our clients] to pick and choose from. Going to the next level, the software will look at your machine and use the appropriate renderer for the job.” Bunkspeed SHOT currently allows users to render on CPU, GPU, or in a hybrid mode, an approach that fits into RTT’s strategy.
As RTT loosenens its purse strings for Bunkspeed, RTT itself is also getting a fresh infusion of cash, from none other than the German manufacturing titan Siemens. RTT’s “continuous double-digit growth since its inception in 1999″ convinced Siemens Venture Capital (SVC) to participate, according to RTT’s announcement. SVC’s investment in RTT amounts to a 10% stake, according to Stevensen.
“SVC has the means and the know-how to bring RTT to the next level. We look forward to starting this new era of our company’s development, which will offer us additional growth opportunities,” stated RTT’s Fuchs. SVC is the seed fund that comes from the parent company of Siemens PLM Software, the division responsible for developing and marketing high-end 3D modeler NX.
Earlier this week, I flew to Los Angeles to join the people who skinned the 10-foot-tall Na’vis in Avatar, polished the metallic armor worn by Iron Man, and helped a Viking kid soar in How to Train Your Dragon. I found them trading secrets and demo reels at SIGGRAPH 2010.
The annual pilgrimage for animators, movie makers, and game developers also attract those who want to hire them. Intel booth staff handed out postcards that read, “Intel is Hiring,” pointing to Intel job postings. Sitting before a crayon-colored dollhouse, Pixar Canada recruiters interviewed people on the spot. Clutching their portfolios (and hiding their anxiety), many fresh-faced graduates queued up for the Job Fair.
The Emerging Technologies Pavilion, always popular with the hands-on crowd, has become the place to get a glimpse of the future. This year’s installations include a soup can-style 360-degree stereoscopic projection device, a touch-enabled stereoscopic terrain navigation table, and fibrous textures that light up in response to human touch. Promising or puzzling (sometimes both), these working prototypes are tangible proof that innovation is alive and well.
The kind of innovations these pixel pushers undertake — high-resolution renderings, full-length animated features, stereoscopic imaging, to name but a few — require tremendous computing power. One alternative to meet these demands is to acquire more CPUs and GPUs; another is to take better advantage of the existing multicore processors through parallel computing.
CPU and GPU: Friends or Foes?
Two of the largest booths in the exhibit hall belong to Intel and NVIDIA, the CPU and GPU giants. In one aisle, Intel touted the horsepower of Intel Core i7 and Intel Xeon chips. In the next aisle, NVIDIA boasted its new Fermi-based Quadro cards: Quadro 4000, 5000, and 6000. (Intel’s presentation: “How leading content creation and gaming applications take advantage of Intel Core i7 and Intel Xeon platforms”; NVIDIA’s talk: “iray-CUDA accelerated photorealistic rendering.”)
In the last five years, multicore computing has become the norm. The latest generation Intel Xeon processors are available with up to 8 general-purpose computing cores. Quadro 7000, one of NVIDIA’s latest GPUs, houses 896 CUDA processing cores. Even the entry-level consumer notebook Dell Inspiron 1545 now comes with a dual-core Intel chip. Dell Precision M4500, a workhorse beginning at $1,239, comes with Quad Core Intel i7 chips.
But hardware makers like Intel and NVIDIA must now encourage software developers to catch up, to write (or rewrite) code that takes advantage of parallel computing, to harness the additional computing cores they’ve already sold.
Tony Neal-Graves, general manager of Intel’s workstation group, said, “We’re making it easier for people to [create computing clusters] through Intel Virtualization Technology (Intel VT).” The technology consolidates multiple computing environments into a single server or PC, allowing you to create a virtual computing cluster from unoccupied cores.
One of the factors expected to drive computing demand, noted Neal-Graves, is “the migration from overnight rendering to real-time rendering.” In the past, digital artists might have been willing to wait overnight to get a rendered view of their scene; today, they demand — and quite often get — instantaneous rendering results with little or no delay.
Rendering Wars: The Sequel to CPU vs. GPU
Two simplified rendering programs at the show — Luxion KeyShot and Bunkspeed SHOT — provided a perfect supplement to the CPU vs. GPU saga. Originally there was but one product: Bunkspeed HyperShot, developed and marketed by Bunkspeed, powered by the CPU-based rendering technology from Luxion. But in November 2009, license negotiation fell apart, causing a rift between Bunkspeed and Luxion.
Bunkspeed now offers Bunkspeet SHOT, powered by iray from mental images (a wholly owned subsidiary of NVIDIA). Luxion launched its own product, branded KeyShot, powered by the original CPU-based technology. At NVIDIA’s booth, Bunkspeed CEO Philip Lunn demonstrated how the integration of GPU, an option previously not available when the product was HyperShot. A few yards away, Luxion VP of marketing Thomas Tegner taunted rivals with its own presentation: “KeyShot — Who needs a GPU? Serious real-time production quality rendering.” (For more on Bunkspeed SHOT and Luxion Keyshot, read “One Scene, Two Shots.”)
Throw HPC into the Mix: Cloud-Hosted Rendering
What if you just want an animation clip or a photo-realistic image but simply don’t care whether your rendering is processed on CPU or GPU? You may be interested to know, rendering is also moving into the cloud, or remote HPC (high performance computing).
Two early incarnations of cloud-hosted rendering platforms come from PEER 1 and Penguin Computing on Demand. Both are powered by mental images’ RealityServer, a web-accessible rendering system built on NVIDIA Tesla GPUs. RealityServer was created specifically to deliver near-instantaneous, real-time rendering over the web, allowing users to create high-resolution images and animations regardless of their computing device. Running a netbook, low-end consumer notebook, or an iPad? Connecting from a Windows machine or a Mac? It won’t make a difference to the cloud-hosted application.
Autodesk recently launched its own cloud-hosted rendering application, dubbed Autodesk Neon, as a technology preview at Autodesk Labs. The program proves it’s possible to let people remotely render high-resolution scenes saved in AutoCAD by uploading them through a standard browser. At the present, the rendered images’ quality undermines Neon’s appeal.
However, Picture Shooter from Mackevision, a similar application exhibited at SIGGRAPH, shows greater promise. This browser-based rendering application lets you upload a 3D model, apply materials, set background, render previews (updates are near-instantaneous), then order digital prints online. Picture Shooter is powered by Chaos Group’s V-Ray RT, currently using CPUs. But a statement at the company’s site hints at possible GPU acceleration: “The V-Ray RT architecture is very robust and if needed, it can seamlessly be implemented to allow new hardware acceleration technologies in the future” (italics added for emphasis).
Hardware: Multi-Prong Multicore
Dell, one of the few workstation merchants still remaining, recognizes the need to appease both CPU and GPU. The company showcased its workstations at NVIDIA’s booth and promoted its business-class towers that are now available with NVIDIA’s latest Fermi graphics cards (T3500, T5500, and T7500). It also delivered talks under the Intel banner (“Impact of multicore workstations to digital content creation,” by Don Maynard, Dell’s senior product marketing manager).
OpenGL 4.1: Next Step in Parallel Computing
Kronos Group, a member-supported consortium that promotes royalty-free open standards for 2D and 3D graphics acceleration, has good reasons to be at SIGGRAPH. It has just released what it calls “another significant release”: OpenGL 4.1. Delivered just five months after the launch of OpenGL 4.0, the new code is written for 64-bit computing. The new code offers better interoperability with OpenCL and WebGL specifications, creating more opportunities for parallel processing and browser-based 3D visualization.
Double Trouble in the Future
The proliferation of stereoscopic devices — stereoscopic terrain-navigation table, glass-powered stereoscopic displays, glassless stereoscopic monitors, to name but a few — suggests many animators, movie makers, and digital artists must now render their footage and images twice — for the left-eye and right-eye views to create perception of depth. (NVIDIA’s 3D Vision Pro product line — comprising Quadro family GPUs, stereoscopic projectors, stereoscopic display units, and 3D glasses — is designed to capture the market.) The popularity of smaller, portable devices — netbooks, iPhones, and iPads, for example — may also catapult high-quality ray-traced rendering and 3D visualization into the cloud, freeing content creators from their stationary desktops.
Many technologies found at SIGGRAPH may be too playful, too abstract, and too eccentric to be commerce ready. That’s quite consistent with the SIGGRAPH tradition: Creativity takes precedence over business plans and go-to-market strategies. But these pixel pushers — many of them students with small budgets — are also pushing the limits of what can be done with personal and portable computing devices, forcing CPU, GPU, and HPC providers to pump more firepower into their products. That’s something everyone is bound to benefit from.
For more, watch the slide show below. (Hover your mouse over the image and click on “i” for more info.)
What I like in Bunkspeed SHOT
- Drag handles to move and reposition model
- Easy way to capture screenshots
- Ray Brush, for previewing select regions in magnified, high-res setup
- Single-click button to turn on or turn off ray tracing
- More material and object grouping options at import
- Model tree to navigate scene (with highlights to isolate and view selected objects)
- Option to specify camera type and aspect ratio
- GPU support
What I like in Luxion KeyShot
- Drag handles to move and reposition model
- Easy way to capture screenshots
- Model tree to navigate scene (without highlights to isolate and view selected objects)
- Easy way to turn any material into emissive (illuminated) material
- Mac support
Where I feel both packages can use some improvement
- Adding and editing new light source to scene
- Positioning decal
- Bunkspeed SHOT uses a hybrid CPU-GPU rendering method, so if you’re using a machine with a powerful GPU, you may get better performance (speedier rendering) in Bunkspeed SHOT.
- Bunkspeed SHOT offers a few interface elements (like Ray Brush and camera aspect-ratio controls) not found in Luxion KeyShot.
- Luxion KeyShot retains the look and feel of HyperShot, so if you’re looking for a familiar look and feel, you’ll probably find Luxion KeyShot more appealing.
- Bunkspeed SHOT is currently available only for Windows OS.
- Luxion KeyShot is available for both Windows and Mac.
- Bunkspeed SHOT standard is priced $995. Pro version’s price is unpublished.
- Luxion KeyShot 2 standard is $995. KeyShot Pro 2 is $1,995.
- Luxion offers HyperShot owners the option to upgrade to KeyShot (price starting at $395)
- Bunkspeed plans to give a license of Bunkspeed SHOT to every HyperShot owner. Those who bought the $200 Web version of HyperShot may be required to pay an upgrade fee.
Bunkspeed SHOT saves scenes as .bif files; Luxion KeyShot saves them as .bip files. They are not interchangeable (you cannot open scenes saved in Bunkspeed SHOT in Luxion KeyShot, nor can you do the reverse).
A review of Bunkspeed SHOT is published here.
For more images rendered in Bunkspeed SHOT, visit DE Exchange photo album here.
A review of Luxion KeyShot is published here.
For more images rendered in Luxion KeyShot, visit DE Exchange photo album here.