At Converse’s design-your-own-sneaker portal, you get to create your own pair of Chuck Taylor, Jack Purcell, or Poorman. You pick the fabric print. You pick the sole and lace colors. You can even specify the eyelets — the rings through which you fasten your lace. Want something with more support than a lightweight Converse? Head over to Reebok to design your own running shoes. Marvel now lets you envision your own crime-fighting crusader at its Create Your Own Superhero portal. You choose the skin type, the headgear, and the outfit. If you’re so enamored by your custom superhero that you’d like to put him or her on your iPhone cover, head over to Skinit to upload the saved image and order your own cover.
The DYI consumerism is now spilling into larger products, including cars. Ford wants you to create your own custom Mustang V6, Gt, or GT500. Renault and Maserati are also happy to let you configure your own car online, outfitting it with from preferred bodywork, wheels, and carpets. Partly driven by instant visualization over the web, partly driven by the buyers’ participatory behavior, shopping seems to heading into the virtual world, into an environment that accommodates instant input and feedback. Continue reading
Tom Weiss has an imagination with infinite computing cores. At any given moment, Weiss, project manager for ACME Scenic and Display, may be conjuring up complex theatrical sets, storefront displays, and museum exhibits. He and his colleagues were responsible for the full-sized mammoth and its natural habitat inside Columbia Gorge Discovery Center in Oregon; the Spartan statue guarding the NCAA Championship display inside the University of Tampa, Florida; and the Renaissance castle interior for Sarasota Opera’s performance of Otello.
But Weiss had a PC that couldn’t keep up with his thinking. The 20-min system boot, jagged graphics, jumpy cursor, and system crashes were beginning to try his patience. Continue reading
There are quite a few CAD-friendly rendering packages in the market: Luxion KeyShot, Bunkspeed SHOT, The Foundry’s MODO (a Luxology product before The Foundary-Luxology merger), to name but three. Because rendering is a compute-intense process, rendering programs usually require a robust workstation powered by multiple CPUs (and, for the packages that support it, GPUs too). If you install and run these programs on a typical consumer PC, your machine will most likely freeze up or slow to a crawl when the rendering operation begins.
Lagoa‘s basic tools are not significantly different from what you’ll find in a typical rendering program: You import your 3D asset, set up the scene, and render it into an high-res image. The major difference is the hardware requirement — or the lack of it. Lagoa runs inside a browser, so you don’t need to install the program. Once you’ve acquired your credentials, you can log into your private workspace online. Continue reading
As the year draws to a close, Dassault Systemes is making a move to acquire RTT, a visualization software powerhouse. When the transaction is completed, Dassault will own 84% controlling stakes in RTT’s interest.
“Our clients express a growing need to fully exploit their 3D digital assets, to transform their marketing and sales as part of their ultimate customer experience. The people at RTT have demonstrated remarkable talents in delivering innovative solutions to their clients,” said Bernard Charlès, President & CEO of Dassault. Continue reading
For the most part, Siemens PLM Software thrives on desktop programs for design and engineering. In the case of its simulation products (NX CAE offerings), they’re augmented with the option to run on clusters, usually installed onsite, sequestered within an organization’s private cloud. But the launch of IntoSite, an addition to Siemens’ Tecnomatix suite, marks the company’s steps toward a territory it has so far sidestepped — the public cloud. Continue reading