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What is Sponsored Content?

SCWhenever you see the blue Sponsored Content flag at the top right of the article, it means that one of Desktop Engineering’s advertising partners has sponsored the article. Such content normally takes one of three forms: “Editor’s Pick of the Week,”  ”Check it Out” and advertorials.

Editor’s Picks and Check it Out

Each week, DE’s Editor at Large, Tony Lockwood, combs through dozens of new product releases and uses his years of engineering industry knowledge to choose a few products and services that he thinks will help engineers innovate by working smarter and more efficiently. The choices are entirely his own, with no external or internal influences. We internally label these chosen products as “Editor’s Picks.” These newsworthy picks end up being covered in DE feature articles, news items and newsletters such as the “Editor’s Pick of the Week.” After the product or service has been chosen as an “Editor’s Pick,” the featured company is notified of the selection and informed of DE’s ”Editor’s Pick of the Week” sponsorship opportunity.

The result is that some “Editor’s Pick of the Week” articles you read have been sponsored as described above, and some have not. We place the “Sponsored Content” button on every such article–sponsored or not–to ensure you have a chance to read this process overview and disclosure.

Every Check it Out is sponsored. Advertisers can request that their video, webinar, paper or service offering be covered as a Check it Out by Tony Lockwood.

When writing an “Editor’s Pick of the Week” or “Check it Out” newsletter, Tony Lockwood explains why he thinks a the product, service or reference material could help DE’s readers.

A sponsor receives two benefits from an “Editor’s Pick of the Week” or “Check it Out” sponsorship. One is a guarantee that the selected product will be featured in a newsletter within 120 days. The second benefit is the opportunity to acquire inquiry information for people who request more information on, or visit websites related to, the product or service published in the newsletter. This passing of inquiry-related information is disclosed to subscribers of the newsletters. Subscribers may opt-out from these newsletter service so that contact information is not offered to third parties.

Desktop Engineering also prepares a press release for every “Pick of the Week” publication and distributes the release to the industry and press news services. The featured company does not see or have the opportunity to approve what Tony decides to write in the “Pick of the Week” before it is published or distributed to the news services.  

Advertorials

Advertorials are articles submitted by Desktop Engineering’s advertisers who sponsor their placement in the magazine and/or online. The advertiser is solely responsible for their content. These articles are clearly marked as sponsored wherever they are published. Desktop Engineering reserves the right to refuse to publish advertorials that we feel don’t meet our mission of providing useful information on optimization technology to design engineers, engineering management and engineering IT teams.

We believe that what is presented as sponsored content is important, newsworthy and fairly presented. We hope you find this information useful too. To help you judge for yourself, whenever any article is sponsored, we will place the blue Sponsored Content flag at the top of it with a link to this page as a means of full disclosure.

Thank you,
Steve Robbins and Tom Conlon
Publishers

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