Dear Desktop Engineering Reader: You know, I wanted to say something witty and incredibly insightful about Autodesk Inventor 2010 to induce you into hit the link in this message to check it out. Only, well … you know … you've probably read a ton of press and blogging out there on Autodesk Inventor 2010 already. Almost all of it good, insightful, and—alas—witty, too. What to do? I considered telling you that I have watched Inventor evolve since before it was released. And that I have become more and more impressed with what it can do, how it does it, and why it means a lot to your success. I could point out that I have seen Inventor become a robust, all-round wise choice for any engineering outfit needing to jump a generation ahead of its competitors. But all sorts of people have said similar things. Digital prototyping. Ah, now here I can rant, gesticulating madly and saying, “yes, Autodesk that's it. Get with the program engineers. Digital prototyping is the path that everyone should be on. This is how product development should work.” But again, people a lot smarter than I have calmly explained that the Inventor application set enables you to implement collaborative workflows that converge design, simulation, tooling design, visualization, and communications into an innovation platform that also happens to save you time and money. Then, quick study that I am not, it hit me. You don't need yet another yap-a-lotski imposing his opinion on you. While I happen to think that Inventor 2010 is terrific stuff, you are fully capable of making up your own mind. So, hit the link. Watch--without registering--videos of assembly design, tubing, sheet metal, plastic part design, and other innovation initiators. Read white papers without some database bugging you for your name, and sign up to get a complimentary 30-day trial DVD so that you can really check out what Inventor 2010 can do for you. Thanks, pal. -- Lockwood Anthony J. Lockwood
Editor at Large, Desktop Engineering Magazine 
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